Visual Advertising: At The Core of Selling
Advertising and marketing, as we know it, is changing at a rapid pace today. Every organization that sells a product or service, has two metrics for success. One, a good product, and two, a good marketing campaign that makes noise about the good product. The ideal scenario for success is where both parameters i.e. the product and the marketing, excel. But achieving that ideal scenario is easier said than done. A good product is the outcome of deep research and development, and investments of a talented workforce and money in the project, from day one (Not to say that a product cannot be improved). Whereas a good marketing campaign can be achieved even after the product development phase is over. Having a good product and not having it reach out to the target customer is a failure in itself. From our experience of the consumer industry, we as a people know that even sub-standard products survive due to incessant and relentless marketing. To conclude, good product or bad, market it we...